Austin McCloud

Commented on Feedback for Profound University: what you like /...·Posted inMarketing Chat

I'd enjoy a build on AEO foundations, and less so the product. But I've seen a need for how to communicate and demonstrate the value of the AEO program internally. How are best in class Profound users showing ROI to leadership? What should I be telling the rest of my org about AEO? How should I be working with other business units to be successful in AEO? As we get further removed from, 'hey this is a new channel, go try it..... to, 'okay we've been doing this for 12 months what do we have to show for it.' I think this content would help the community!

Commented on Insights and Strategies for Off-Page AEO in SEO Co...·Posted inMarketing Chat

Austin McCloud

In b2b tech world we're seeing a ton of buzz around customer reviews (G2, Gartner Peer Insights, Trustradius, etc.)! An even bigger trend for off-page, we're hearing a lot more conversations happening about where and when to deploy happy customers to off-page channels that support the narrative you want LLMs to reflect

Commented on Building a Profound-Powered Sales and Strategy Tea...·Posted inIntros

Austin McCloud

Legend!

Posted in Intros·

Austin McCloud

Building a Team of Experts to Boost B2B Brands with AI-Enhanced Onsite and Offsite Optimization

Hello! I'm Austin McCloud, Head of Growth and Partnerships at Spotlight (Spotlight-io.com)

What I'm building: A small (but mighty) army of Profound experts who work alongside our B2B clients. We’re helping brands improve how they appear in AI answers through a mix of on-site optimization, off-site influence (things like Gartner, G2, etc.), citation growth, sentiment improvement, and plenty of experimentation.
What brought me here: I’ve been all in on AEO since the moment I first learned about it. This may sound a little hyperbolic, but Profound legitimately changed the trajectory of my career. I believe AEO represents one of the most significant shifts in marketing since the rise of the internet. I’m always looking to nerd out, compare notes, and experiment with new tactics alongside others who are figuring this out in real time.

3Comments