Insights and Strategies for Off-Page AEO in SEO Communities

·Aug 20, 2026 06:43 PM·

My background leans heavily in off-page SEO. A few years ago, my off-page SEO team at HubSpot turned into one of the first AEO teams. I learned a lot, especially as it relates to Reddit and YouTube with a tie in to affiliate and creators. I'm curious what this group is seeing/doing when it comes to off-page AEO?

5 comments

· Sorted by Oldest

Austin McCloud
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In b2b tech world we're seeing a ton of buzz around customer reviews (G2, Gartner Peer Insights, Trustradius, etc.)! An even bigger trend for off-page, we're hearing a lot more conversations happening about where and when to deploy happy customers to off-page channels that support the narrative you want LLMs to reflect
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Carrie Melissa Jones
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Curious what you're thinking now regarding Reddit, given that its citations in ChatGPT just dropped drastically! It's obviously still an important source for the other LLMs, but this could be a sea change... (searchenginejournal.com/why-reddits-chatgpt-citation-drop-isnt-fully-explained/586479)
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David
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Hey Justin Champion Reddit and YouTube are two of our six core GEO channels Reddit - we're an agency partner. We're seeing things like --
Brand-owned subreddits are becoming durable citation assets..not just community hubs.
Citation timing varying a lot by vertical, and targeting can move it meaningfully earlier.
Citation value compounding hard once it starts
We just published this case study with Bitly foundationinc.co/case-study/bitly We're not too concerned right now with the citation drop. We saw something similar last year. Great post from Josh on this yesterday linkedin.com/feed/update/urn:li:activity:7496263507240341506
Justin Champion
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Love the engagement and insights!
Austin McCloud Yes! Review sites are huge for visibility and credibility. I think how often I check reviews for a movie, restaurant, etc. before making a decision. it makes sense they'll play a big role in the future with search and discovery.
Carrie Melissa Jones I generally agree with what Krista says: linkedin.com/posts/kristadoyle5_reddit-citations-have-dropped-significantly-activity…?rcm=… I think marketers saturating places with spam will require engines to evolve. I think it's good practice to always be experimenting and finding new channels. I'd say an agile creator and affiliate network is key to surviving and thriving. Also, being good at repurposing a message vs leaning too hard on channel-specific messaging. That seems to work well with AEO, too.
David 100% agree. My team at HubSpot owned YouTube and Reddit and were big drivers for the business. YouTube, specifically, won't go away. Video content has been thriving for years and only seems to become more valuable. The other thing with YouTube is it's a great demand gen channel (like a blog).
Great work on the case study. 👏 Your approach is similar to what I've done in the past. Great minds think alike. 🤯
Carrie Melissa Jones
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Love this perspective, thank you!

Austin McCloud
·
·
In b2b tech world we're seeing a ton of buzz around customer reviews (G2, Gartner Peer Insights, Trustradius, etc.)! An even bigger trend for off-page, we're hearing a lot more conversations happening about where and when to deploy happy customers to off-page channels that support the narrative you want LLMs to reflect
👀1
👆1
Carrie Melissa Jones
·
·
Curious what you're thinking now regarding Reddit, given that its citations in ChatGPT just dropped drastically! It's obviously still an important source for the other LLMs, but this could be a sea change... (searchenginejournal.com/why-reddits-chatgpt-citation-drop-isnt-fully-explained/586479)
👀3
David
·
·
Hey Justin Champion Reddit and YouTube are two of our six core GEO channels Reddit - we're an agency partner. We're seeing things like --
Brand-owned subreddits are becoming durable citation assets..not just community hubs.
Citation timing varying a lot by vertical, and targeting can move it meaningfully earlier.
Citation value compounding hard once it starts
We just published this case study with Bitly foundationinc.co/case-study/bitly We're not too concerned right now with the citation drop. We saw something similar last year. Great post from Josh on this yesterday linkedin.com/feed/update/urn:li:activity:7496263507240341506
Justin Champion
·
·
Love the engagement and insights!
Austin McCloud Yes! Review sites are huge for visibility and credibility. I think how often I check reviews for a movie, restaurant, etc. before making a decision. it makes sense they'll play a big role in the future with search and discovery.
Carrie Melissa Jones I generally agree with what Krista says: linkedin.com/posts/kristadoyle5_reddit-citations-have-dropped-significantly-activity…?rcm=… I think marketers saturating places with spam will require engines to evolve. I think it's good practice to always be experimenting and finding new channels. I'd say an agile creator and affiliate network is key to surviving and thriving. Also, being good at repurposing a message vs leaning too hard on channel-specific messaging. That seems to work well with AEO, too.
David 100% agree. My team at HubSpot owned YouTube and Reddit and were big drivers for the business. YouTube, specifically, won't go away. Video content has been thriving for years and only seems to become more valuable. The other thing with YouTube is it's a great demand gen channel (like a blog).
Great work on the case study. 👏 Your approach is similar to what I've done in the past. Great minds think alike. 🤯
Carrie Melissa Jones
·
·
Love this perspective, thank you!