Building a Team of Experts to Boost B2B Brands with AI-Enhanced Onsite and Offsite Optimization

What I'm building: A small (but mighty) army of Profound experts who work alongside our B2B clients. We’re helping brands improve how they appear in AI answers through a mix of on-site optimization, off-site influence (things like Gartner, G2, etc.), citation growth, sentiment improvement, and plenty of experimentation.

What brought me here: I’ve been all in on AEO since the moment I first learned about it. This may sound a little hyperbolic, but Profound legitimately changed the trajectory of my career. I believe AEO represents one of the most significant shifts in marketing since the rise of the internet. I’m always looking to nerd out, compare notes, and experiment with new tactics alongside others who are figuring this out in real time.