Exploring the Interplay Between AEO Performance and Meta Ads in Marketing Strategies

Is anyone seeing an interplay between AEO performance and Meta ads? I recently got put in charge of Meta ads along with AEO and OpenAI ads for my company. I know from experience the halo effect experienced from different combos of marketing efforts i.e. organic social + paid social, OpenAI ads + AEO, paid social + organic social + paid social Curious to hear from you if you're involved in both Meta and AEO for your organization