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How are people measuring whether AEO is working?

·Oct 30, 2026 12:10 PM·

How are people approaching the “how do we know AEO is working?” question, whether that’s with clients or your own leadership? I’ve been seeing lots of different answers lately so I’m super interested to hear how folks are handling it 🤔

3 comments

· Sorted by Oldest

Areej (she/her)
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Caveat: I haven’t worked hands-on in SEO for a few years now (I run Women in Tech SEO, a community for marketers), but from the conversations I’m part of, I’d start with “working towards what?” Being mentioned more is useful to track, but I’d want to connect that to relevant traffic, enquiries or customers saying they found us through AI. I’d also separate “we’re becoming more visible” from “we’re seeing business impact”, and be honest about what we can confidently attribute.
John Campbell
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Nancy Harnett 3 stages for me to track and show leadership
1.
Visibility / Citation metrics on your prompt set with all the caveats that go with that.
2.
Increase in sessions from ChatGPT-User e.g. i can see that my website is being surfaced in results when real people are using AI search - so log file data
3.
Clicks and conversions where AI was the source & self-attribution of sales (how did you find us?) - at the moment the last-click model, but also looking at other models
All 3 needs to work together e.g. you could have great vis scores but maybe those are not prompts that have demand you don't see the logs etc.
➕2
Tania Brown
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AI Mentions, AI citations, AI Share of Voice, Sentiment (AI can mention your brand, but that doesn't mean it's positive), AI referral traffic, AI SQLS/Opps. Our forms ask "How did you find us?" so people can self report ChatGPT or Claude even if HubSpot says they came in Direct. We have prompts that focus on our brand entity and reputation to help monitor sentiment and accuracy.
🙌1