Caveat: I haven’t worked hands-on in SEO for a few years now (I run Women in Tech SEO, a community for marketers), but from the conversations I’m part of, I’d start with “working towards what?”
Being mentioned more is useful to track, but I’d want to connect that to relevant traffic, enquiries or customers saying they found us through AI.
I’d also separate “we’re becoming more visible” from “we’re seeing business impact”, and be honest about what we can confidently attribute.
