Building an Enhanced SEO Strategy with AEO and GEO to Boost Sodimac Chile’s Visibility

Hi everyone! I hope you’re having a great week. My name is Miguel Hurtado, and I’ve been the SEO Manager at Sodimac Chile 🇨🇱 for over five years. We are a retail company specializing in construction and home improvement. What I’m building: an enhanced SEO strategy—boosted by AEO and GEO—to ensure our business remains visible within these new ecosystems we are still exploring. We don’t want to fall behind when it comes to visibility, citations, sentiment, and prompt-based queries. Wherever the user is interacting or has a need, we want to respond by delivering the best possible experience. What brought me here: a genuine desire to build knowledge and expertise in SEO, as that is the best way to excel in AEO and GEO. I am motivated and determined to share ideas and engage in discussions that help us develop concepts we can actually implement in our day-to-day work. Fun fact 👀 : I’ve spent years working in SEO, but I’m actually a history and geography teacher. I did watch *The Odyssey* in IMAX, though. May the Force be with you.