🚀 We need the support of the Profound community! We are incredibly proud to share that Sodimac Chile has been nominated—a recognition that reflects the evolution we’ve driven over the past year in how we understand and execute SEO. Much of this journey has been made possible through our partnership with Profound. We have collaborated closely on initiatives ranging from AI visibility measurement and AEO/GEO audits to strategic consulting and technical/content optimization. Their guidance has enabled us to accelerate our transformation, adopt new methodologies, and shift from a traditional SEO approach to a far more advanced strategy—one ready for the challenges of generative search and new AI-driven environments. This nomination is the result of a joint effort and a shared vision for the future of search. It recognizes our team's hard work, as well as the impact of a community committed to innovation, measurement, learning, and constantly challenging the ways brands gain visibility. We are convinced that the evolution of SEO relies on combining strategy, technology, data, and collaboration, and Profound has been a key partner in that transformation. 🙏 If you are part of this amazing community, we would love to have your support. Every vote helps us continue demonstrating how brands can evolve and lead in visibility during the AI era. 🗳️ You can vote for Sodimac Chile here: 👉 Vote in the Latam SEO Awards Thank you so much for joining us on this journey! 🚀 #SEO #AEO #GEO #AIVisibility #Profound #GenerativeSearch #SearchInnovation #Sodimac
Hi everyone! I hope you’re having a great week. My name is Miguel Hurtado, and I’ve been the SEO Manager at Sodimac Chile 🇨🇱 for over five years. We are a retail company specializing in construction and home improvement. What I’m building: an enhanced SEO strategy—boosted by AEO and GEO—to ensure our business remains visible within these new ecosystems we are still exploring. We don’t want to fall behind when it comes to visibility, citations, sentiment, and prompt-based queries. Wherever the user is interacting or has a need, we want to respond by delivering the best possible experience. What brought me here: a genuine desire to build knowledge and expertise in SEO, as that is the best way to excel in AEO and GEO. I am motivated and determined to share ideas and engage in discussions that help us develop concepts we can actually implement in our day-to-day work. Fun fact 👀 : I’ve spent years working in SEO, but I’m actually a history and geography teacher. I did watch *The Odyssey* in IMAX, though. May the Force be with you.
