Building an AEO Measurement Framework and Content Strategy for Local Business Competition at Rover

What I'm building: An AEO measurement framework that incentivizes the right initiatives and drives accountability across the org. Plus, a content strategy to go with it (written, video, influencer, Reddit, etc.)

What brought me here: We're likely all solving similar problems in such an ambiguous space. I'm looking forward to learning from others—especially if your biz competes on the local level like Rover does with kennels.