Building Hawkes Learning’s AEO/GEO Strategy Using Profound for AI Insights and Marketing Optimization
Hello! I’m Samantha Machart, Digital Marketing Manager at Hawkes Learning (hawkeslearning.com). I live in Dallas 🤠 but Hawkes Learning is headquartered in Charleston! 🌊
What I’m building: Hawkes Learning’s AEO/GEO strategy from the ground up. I’m using Profound to understand how Hawkes appears in AI-generated answers, identify content and citation gaps, track competitors, and turn those insights into actionable recommendations. We’re also experimenting with AI agents for analytics and content optimization.
What brought me here: I joined to learn from others who are actively testing and scaling AEO/GEO strategies, especially around translating Profound’s data into measurable marketing actions.
I’m excited to connect and hear what’s working for everyone!
