Alen | Profound Community

Commented on Handling competitor feature updates in product com...·Posted inMarketing Chat

(edited)·

My take is that we should update the comparison content. I’d first check the SERP/AEO intent around aggregator and review pages if they covered the release of new feature for these queries, since those sources can heavily influence what LLMs surface if included in fanout queries.Outdated information could end up hurting our own visibility and credibility more than it helps the competitor. I’d approach it by:

1.
Track WoW citations and mentions to see if we’re losing visibility after the competitor launches the feature, including relevant fan-out queries.
2.
Add a clear “Last Updated” date and make sure dateModified/schema is updated to signal freshness to LLMs crawling our website.
3.
Refresh the comparison strategically- acknowledge the new feature, while highlighting where our product still has stronger or differentiated capabilities.

Ultimately,owning the narrative with the most up-to-date information while making the strongest case for our product. Would love your thoughts on this Manuela Bárcenas Nick Lafferty !

Commented on Introducing Alen Roy: Building Scalable SEO and AI...·Posted inIntros

Alen

Sure Nick Lafferty!

Posted in Intros·

Alen

Introducing Alen Roy: Building Scalable SEO and AI Marketing Agents at TripleDart

Hi everyone👋! I’m Alen, a GEO Analyst at TripleDart, where I work at the intersection of SEO, GEO, AI, and marketing engineering. What I’m building: I love turning AEO workflows into scalable systems. I’m currently building a CRO Agent that takes a campaign from an asset to a live banner, an Internal Linking Agent that finds linking opportunities and orphan pages across content clusters, and a Competitor Intelligence Agent that keeps an eye on competitor activity and flags important changes. I’m also working on a few more ideas, and these workflows are already being used daily by 30+ people. What brought me here: I recently got selected for the Marketing Engineering Hackathon. 🎉I’m excited to share what I’ve learned, learn from others, and grow alongside this wonderful community. Fun fact: I built most of these agents while binge-watching "The Marketing Engineer Podcast." PS : Nick Lafferty you are too good ! It somehow puts me in the zone to keep building. 😆 Looking forward to connect with you guys- www.linkedin.com/in/alen-roy-b94049288

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