Risks of Using Low-Quality Content Strategies: Insights from Google Penguin Impact

Sameer Nusrat it could work for a certain amount of time, but if the quality of the content / website isn't great it will get caught by Google / Bing, drop out and then won't provide value. Its up to your appetite for risk and how short-term vs long-term you want to play. Might be ok for startup / smaller businesses but most larger orgs, I wouldn't use this route. en.wikipedia.org/wiki/Google_Penguin - if you have not worked long in the industry could be some good reading to what happened when people pushed and went against guidelines.