Testing Meta Ads Messaging with Profound Insights to Lower Cost Per Lead by 42%

·Sep 25, 2026 02:27 PM·

Anyone doing Meta ads as well and testing out queries in their Meta messaging? I've been utilizing Profound insights to help us A/B test messaging. My hypothesis is that it helps lower CPL. CPL for Meta is down 42% but other variables at play are more creative variants in my campaigns so I'll need to run tests focused just on messaging.

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Testing Meta Ads Messaging with Profound Insights to Lower Cost Per Lead by 42%

Josh Jamias

·Sep 25, 2026 02:27 PM·

Anyone doing Meta ads as well and testing out queries in their Meta messaging? I've been utilizing Profound insights to help us A/B test messaging. My hypothesis is that it helps lower CPL. CPL for Meta is down 42% but other variables at play are more creative variants in my campaigns so I'll need to run tests focused just on messaging.