Introducing Waela: Exploring AI-Driven Marketing with Profound Agents and Marketing Engineering Insights

Hi everyone! I’m Waela. I’m based in Sweden (originally from the Philippines) and I work with Jordan Digital Marketing as a Marketing Operations and Programs Lead. What I’m building: I’ve gone pretty deep into Profound Agents. I’m experimenting with ways to use AI search data for content, competitive research, citations, reporting, outreach, and other parts of the marketing workflow. One experiment usually gives me three more ideas, so the list keeps growing. What brought me here: I really enjoy the building side of marketing. Profound got me experimenting with agents and Marketing Engineering in a much bigger way, and I’d love to compare notes with people who are figuring this space out from different companies, industries, and roles. Fun fact: Before marketing I was a teacher. These days I also spend a slightly unreasonable amount of my free time vibe coding tiny apps and websites just because I think they’d be fun to make. Really excited to be here and meet everyone! 👋