Introducing Colin: Building a Context Layer for SEO and AEO at BHG Financial

Hey all! I'm Colin, a Senior SEO/AEO Strategist at BHG Financial. We're a US-based personal loan lender. What I'm working on: A robust context layer that we can use to build agents across our funnel, starting with paid and organic channels, and expanding from there. What brought me here: Similar to other folks here, I was an early user of Profound (I still sometimes accidently call Agents "Workflows") and given how much this space is evolving everyday, I think there's a lot of value in a community where we can share ideas/strategies/success stories. I'm excited to be here and to connect with other marketing engineers!