From Influencer Marketing Manager to Marketing Engineer: Exploring AI and Creator-Led Content Trends

👋 Hello, I'm Hakon - Influencer Marketing Engineer (aka my take on the current evolution of the Influencer marketing managers within Marketing teams) - wrote about it here. ⚡ Company: Kittl - ex Influencer Marketing Lead for Timeleft (loved this product!) IRL is such a crazy area right now. 📍 Location: Berlin, Germany. I'm just re-building my Github on a private account as of last week but would love to co-build and share some repos with everyone. What brought me here: I'm reverse engineering up from the influencer niche side into the wider marketing side (I've also been working on performance marketing side a little (whitelisting) hence the push towards marketing engineer - creator led content performs at like 3x vs in-house ads so there is something big here even from a Claude skills perspective. Now moving into AEO on Youtube long form content and AI search visibility and love what Profound are doing in this space.