Marketing Challenges and Attribution Strategies from an Internal Marketing Lead at Edgar Allan
Hi everyone! I'm Deya, based in Belgrade, running internal marketing at Edgar Allan, a Webflow Enterprise Partner agency out of Atlanta. Brand, design, dev and performance for mid-market and enterprise clients. What I'm building: I'm the whole marketing team, so I own the full loop: weekly content across blog, LinkedIn and YouTube, Online and in-person events, agents in Profound for topic monitoring, and a monthly report where I'm still working out how to attribute inbound properly. That last part is harder than anything else on my plate. What brought me here: I taught myself Profound by clicking around for months, then finally sat down and did the University properly. Marketing Engineer certification next. Mostly here to see how others turn visibility data into decisions instead of dashboards, and I'd take any advice on attribution. Connect with me: linkedin.com/in/…
