Building an AI-Enhanced AEO Program to Drive Demand Generation and Pipeline Optimization
Hi! I’m Hollie, I’m a Senior Marketing Manager at Everbridge, a critical event management company (think Amber alerts, extreme weather alerts, business continuity, etc.) I’m based in Vancouver, Canada, though Everbridge is a global organization!
What I’m building: Alongside a few great colleagues, I’m working on fully standing up our AEO program. I’m most interested in how we use AEO to drive demand generation and influence pipeline, and how we can optimize our existing materials to succeed in an AI-first world.
What brought me here: I’ve always loved the intersection of data and creativity, and marketing engineering is just that. I’m also super interested to hear how likeminded people are using Profound and embracing AEO, so I’m looking forward to the knowledge sharing that comes out of this group!
