I pulled the same keyword volumes from Google kw planner and Profound, seems like more bofu commercial intent searches are happening in LLMs vs. Google search, this was other way around 6 months ago for the same kw clusters. Anyone else observing this bofu shift to llms?
In Profound, 35% of all prompt share is vendor-selection language vs. 9% in Google
People are not typing shortlist queries into Google any more. They are asking an assistant.