Hello to all. I am Kevin, based in Toronto, Canada where I work as the AI-LLM Search Manager for Unilever Canada. Currently managing onboarding our Canadian brands to the Profound platform.
What I am working on: Am tasked with updating our entire SEO-GEO-AEO program to better reflect the broad ecosystem of user search in our reporting and KPI’s. Obviously Profound will be key element in our discovery and reporting design. The back half is to build out our content optimization to improve brand visibility and brand sentiment within the Canadian market.
What brought me here: As a former prof, I am a lifelong learner and always looking to any sources of information – particularly those platforms that move at internet speed. Hoping to learn and share experiences and tips to help get the most out of the Profound platform.
Connect with me on LinkedIn at linkedin.com/in/kevinsmackenzie
