Hey, I'm Simon. EVP - Innovation at Tinuiti. I also sit on the IAB Board of Directors for AI in Advertising. Originally from New Zealand, but live in Los Angeles, CA.
What I'm Building: An adversarial agentic operating system that curates debates for advertising interventions, and some other skunkworks initiatives. I'm not spending as much time building right now and more focused on being a cheerleader and organizer of how to actually scale vibe-design creations.
What brought me here: I woke up today and thought... I should really add another slack community to the other 30 I'm a member of but don't participate in. In all seriousness, I just like to poke around and get exposed to different ideas, maybe run into some folks I know from the industry etc.
Here's me & James (CEO) talking AI SEO at a Khosla webinar earlier this year: youtube.com/watch?v=okn6zydpDnU And here are some general thoughts I have on the Agentic Future for marketing: youtu.be/DFqPGEyjaew
