Hi everyone! I’m Ekinsu Elif Şen, a Marketing Manager and marketing consultant based in Istanbul & London.
For more than 13 years, I’ve led end-to-end marketing across different industries and markets. My role involves turning business objectives into brand and marketing strategies, and then taking ownership of their implementation together with the teams, partners and budgets behind them.
I follow developments in AI closely, particularly how they are changing brand discovery, consumer behaviour and marketing decision-making. My journey into this community actually began with a LinkedIn post. I recently came across Profound and Influencer’s Creator-First AEO announcement, found it thought-provoking and shared it with my own perspective on what this development could mean for brands:
lnkd.in/p/dRgqnBu3
That led me to follow Profound’s work more closely, and joining this new community felt like a natural next step. I’m looking forward to learning from people working directly in this space, exchanging ideas and bringing a broader brand and 360-degree marketing perspective to the conversation.
Really happy to be here and looking forward to meeting you all!
LinkedIn: linkedin.com/in/ekinsuelifsen
